Nikon Spec Ad
2026
Creative storytellingfor ambitious brands
Trusted by
I'm Arlo — a filmmaker from Nelson,shooting the kind of work I'd want to watch.
I've been behind a camera for four years, working with 30+ businesses on 60+ videos — and I still write, shoot, colour and cut every one of them myself. No crew of nine, no producer relaying notes. One person who knows the whole job.
This site is the other half of that: brand films, spec ads and passion projects made without a brief. It's where I get to chase an idea further than a client budget usually allows, and it's how the commercial work keeps getting better.
- Behind a camera
- 4 yrsBehind a camera
- Films delivered
- 60+Films delivered
- Brands worked with
- 30+Brands worked with
Selected Work
View moreWhat I Do
Full-service production, from concept through delivery.
Story-led films for brands who want more than a spec ad — concepted, shot, and edited end to end.
Narrative-first content built around a clear creative idea, from documentary shorts to branded series.
Directing for agencies and in-house teams, from treatment through final cut.
How it works
Four steps from first email to final file. No surprises in the middle.
01
20 min
Call
Twenty minutes on what you're actually trying to say, who it's for, and where it's going to run. If I'm not the right person for it, I'll tell you on this call.
02
2–3 days
Treatment
A short written outline — the idea, the look, the shot list, and a fixed price. Nothing gets booked until you've signed that off.
03
1 day
Shoot
Usually a single day. I bring the kit and run the camera, so there's no crew standing around and no day rate for people watching.
04
1 week
Cut
First cut inside a week, two rounds of changes included, then final files delivered in every ratio you need them in.
Taking bookings from October
Start a project
Tell me what you're making and roughly what it's worth to you. I'll come back within a day.